The Concept

MÍTICO is a tribute to the mythical glories of Colombian cycling, to our farmers, our coffee and our mountains, which have been icons and ambassadors of our culture around the world.
With the Mítico Coffee Ride World Tour, we want to bring a bit of our tradition to the world and express through its events this union of two passions, cycling and coffee.

During each Mítico Coffee Ride event, in addition to enjoying a ride with other fans and special guests along some mythical routes in the world, cycling fans and coffee lovers will be able to taste the delicious Mitico Specialty coffees originating from the Colombian Coffee Axis and know about the events and magical experiences that The Cycling Company and its partners have in Colombia to enjoy on the bike. 


Before the Ride

IT´S COFFEE TIME! The coffee lovers will have the oportunity to taste a sample of the Mítico Specialty Coffees accompanied by a delicious local bakery while know about the events and magical experiences that the cycling company and its partners will have in Colombia, of course all surrounded of coffee. So, if you are thinking in travel and take a ride in Colombia wait and see all that we have for you, maybe you finish the weekend ready to take your next vacations in South América.


The Coffee Ride!

With all the energy of the Mítico Specialty Coffees, you will take a ride across beautiful and historical landscapes with the company of some cycling glories and of course some kind Colombians.  At the end of the ride, nothing better to enjoy a cold beer and snacks, while enjoy the broadcast of the Giro Stage of that day.  Coffee, cycling, beers and good Friends, what better than that?

Europe Coffee Tour



Mayo / 21 / 2022


Geraardsbergen, Belgium

June / 05 / 2022

What is included

What are you going to try?




The New Experience

“Bike to the Origins” is a new experiential journey that seeks to identify historical routes in the world through a regularity rally ride on gravel, mountain and e-bike bicycles.

This time we unite the flags for what Colombia is recognized worldwide, the warmth of its people, the love for Cycling and Coffee, creating the best sports experience with international exposure.

Come, fall in love and learn more about this beautiful experience that Zertior and The Cycling Company have for you in the Colombian coffee region and take the opportunity to register with some special discounts.

Our Partners